Category: Marketing

Marketing Consultant

How to Become a Marketing Consultant

How to Become a Marketing Consultant Pursuing a career as a marketing consultant involves following several important steps. The requirements for becoming a marketing consultant include: 1. Earn a Bachelor’s Degree The majority of employers expect marketing consultants to hold a bachelor’s degree in marketing, business, or a related field. Most accredited colleges and universities […]

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Marketing Consultants

What Is a Marketing Consultant?

What Is a Marketing Consultants? Marketing consultants are professional advisors who use their expertise and knowledge of marketing to help companies create and execute marketing strategies. They are hired to temporarily assist the company’s leadership in determining a marketing message, formulating a plan for marketing campaigns, and deciding which channels to use to reach the […]

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Online Marketing

Online Marketing

What Is Online Marketing? Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords, and more. The objective of marketing is to […]

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Social Media Marketing

Social Media Marketing Strategy

Creating a Social Media Marketing Strategy in 8 Steps A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose. The more […]

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Customer Acquisition

Customer Acquisition

Customer Acquisition After the launch of the eCommerce Store, identifying the important factors like which market and customers to focus on is not the end. To initiate a sales generation, organizing a sales and marketing team is the next step. But, now what? Unless both teams defined a common vision, the target is yet far. […]

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Brand Building

Brand Building

Steps to Effectively Build Your Brand Coca-Cola, Nike, Disney. What do these names have in common? They are some of the world’s most iconic brands. In fact, you probably have some sort of emotional attachment or connotation with each of these names. As an independent professional and brand building, the brand may not be the […]

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